United Sim came to life with one of the most ambitious ideas we’ve seen in recent years: deliver a full-scale sim racing experience in the middle of Hammertown during King of the Hammers. No soft launch. No warm-up lap. Just straight into the chaos of off-road racing’s biggest stage.
We were brought in to help launch the brand and shape the experience — from content strategy to visuals — working under tight timelines and even tighter conditions. What made it special wasn’t just the gear or the booth; it was introducing an entirely new product category to an audience built on horsepower and dirt.
While the startup itself didn’t continue beyond launch, the lessons gained from this project sharpened our approach to experiential marketing in high-traffic, high-pressure environments.
We’re thankful to the entire United Sim team for trusting us with their vision and giving us the chance to be part of something truly original. It pushed us to grow, adapt, and deliver in one of the most demanding environments in motorsports.