When the Polaris Xpedition was announced, Jagged X Offroad didn’t wait for the market to tell them what it was — they defined it.
We were proud to partner with them on a video and article that showcased a fully outfitted ADV 5 Northstar build, capturing the attention of tens of thousands of enthusiasts. With over 80,000 views and counting, the campaign helped position Jagged X as the go-to shop for Polaris Xpedition upgrades.
Special thanks to Eric, Brandon, and Bill for trusting us to bring their work to life. Eric deserves credit for being at the forefront of branding Jagged X as the destination for Xpedition builds — long before the market caught on. His vision, paired with the team’s craftsmanship, gave us the foundation to create content that resonated far beyond social media.
We’re grateful to everyone at Jagged X for trusting us with their creative direction over the years. This project was another reminder of what happens when a shop builds bold and lets the right story do the talking.